RockitTM apple

Most modern apples are grown to achieve a good medium to large size. Rockit is unusual because it has been developed as a very small apple, not much bigger than a golf ball. It only takes a few bites to eat it. 

Like many modern apples Rockit comes with its own website where it is promoted as the perfect snacking apple for active people on the go. It is sold in unique tubular packaging, designed to make it stand out from the rest of the competition in supermarkets.

Rockit was developed in New Zealand and is closely related to Gala, an apple that can be quite small if not thinned. While the parentage of an apple often gives an insight into its qualities, that is not really the case with Rockit. Its flavor is perhaps similar, but Rockit is a far crisper apple than Gala.

Behind all the heavy promotion and branding there is - perhaps surprisingly - a really excellent little apple. There is nothing exceptional here (apart from the very small size)  but Rockit is bigger than the sum of its parts. It gets the essential qualities that consumers expect from a modern apple just right - crisp flesh, plenty of juice, and a really well balanced sweet-sharp flavor. It is certainly a sweet apple, but not sugary-sweet, in fact almost pear-like (but not pear-drop).

We were sceptical about the small size at first, but this definitely works in its favor too. It doesn't leave you feeling over-full, and if you are really hungry you can always eat a second one.